Consider This
 
 
If the first thing you encounter when you visit a website is a request for your email address, you might conclude that the motives behind this request (or the purpose of the site) involves something to be extracted from you rather than something to be gained by you.
 
William McGuire, the CEO (Chief Executive Officer) of United Health Group, the nation's leading insurer, was the third-highest-paid CEO in 2004, at $124.8 million according to Forbes Magazine.  His salary would cover the average health insurance premium for more than 30,000 people.  In spite of his salary, Forbes also indicated that he only ranked 33/189 in terms of performance.  Think about this the next time a claim is denied or a service is excluded from your policy.
 
CEOs are often paid incredible salaries even if their company is not doing well.  Could this money be better spent on research and development, revenues to shareholders, or used to reduce the cost of products?
 
Your first contact with many major companies or service providers is often a telephone menu.  No matter how sophisticated and detailed these digital monsters become, they will never approximate the quality of analog capabilities (people).  Does anyone assess the potential damage to public relations and revenues that this process may produce?
 
Who determines whether advertising is effective?  How do they determine this?  Could advertising campaigns sometimes be counterproductive?
 
Viewing material that contains a "laugh track" should cause you to question just how funny the material is.